Cart is empty Close mini cart

Your cart is empty

Browse our services

The Top 5 Mistakes to Avoid When Online Jewelry Shopping

Written by Anna Currell
June 12, 2023

Online jewelry shopping has become increasingly popular lately, with consumers turning to the internet for their shopping needs more than ever before. And while buying jewelry online gives you access to a wider range of products, it can also come with some pitfalls that you should be aware of. In this article, we’ll discuss the top five mistakes to avoid when online jewelry shopping and provide some helpful tips to follow to ensure a smooth and enjoyable experience. 


5 Mistakes to Avoid When Online Jewelry Shopping 

Whether you're shopping at an established shop, browsing an online marketplace, or interacting with an individual seller on a site like Etsy, there are a few things you can do to make sure you’re making a safe, reliable purchase. Here’s how to avoid the most common mistakes that customers make when online jewelry shopping:

#1: Not Checking the Seller’s Reputation

One of the biggest mistakes customers make when online jewelry shopping is not checking the reputation of the brand. It’s important to research the brand or the seller, read reviews, and check for any red flags before making a purchase. Make sure the seller has a secure website and offers reliable customer service. Look for reviews on their website, social media, or on third-party review sites like Yelp to see what other customers have to say about their experience.

#2: Not Knowing the Quality of the Jewelry

Another common mistake when buying jewelry online is not checking the quality of the product. Since you can’t see the piece with your own eyes and hold it in your own hands until you buy it, it can be difficult to assess the quality. Be sure to check the piece’s metal type and the carat weight of any gemstones. Look for any documentation that guarantees the quality of the piece or its parts, like an appraisal. If you’re unsure about the quality of the item, it’s best to contact the seller or the brand and ask questions before making a purchase.

#3: Not Understanding the Return Policy

Another mistake customers make is not researching the return policy. Make sure you know the terms and conditions of the company’s return policy before making a purchase. Check if the seller offers free returns or if there are any restocking fees. Be sure to keep all the packaging and documentation that comes with the jewelry, in case you need to return or exchange it. If you’re unsure about the return policy, don’t hesitate to contact the seller and ask for clarification.

#4: Not Taking Measurements

When buying jewelry online, it’s important to know your size. This is particularly true for rings and bracelets, where sizing can vary greatly between brands. To determine your ring size or bracelet size, wrap a piece of paper around your finger or wrist, make a mark where the paper overlaps itself, and then measure that length with the ruler. Then you’ll be able to compare your measurement to the seller’s sizing chart. 

Take particular care if you’re shopping with an international company, as sizing systems can differ around the world. You also may want to measure your finger or wrist at different times of the day, as the body’s sizing can change due to various factors. If you’re unsure about your size, it’s always a safe bet to ask the seller for assistance finding a perfect fit.

How to take your ring size

#5: Not Getting the Jewelry Insured

Finally, customers often make the mistake of not getting their jewelry insured. While most online sellers offer shipping insurance, it’s important to take out your own insurance policy once the jewelry is in your possession. Check with your insurance provider to see if your homeowner’s or renter’s insurance policy covers jewelry. If not, consider getting separate insurance for your jewelry to protect it from loss, theft, or damage.

Tips for Online Jewelry Shopping

Now that you know what to avoid, here are some more helpful tips that will keep your online jewelry shopping experience positive and convenient:

  1. Double check shipping policies. Check the shipping options available, making sure the seller can deliver to your location and that the estimated delivery date works for you, especially if you’re buying the jewelry for a special occasion or a gift.
  2. Check for security. Make sure you’re shopping on a secure website that uses encryption to protect your personal data and payment information.
  3. Take advantage of promotions. Check for any promotions that the seller may be offering, such as free shipping over a certain amount or a discount for subscribing to the company newsletter.
  4. Research. It’s always a good idea to compare styles, prices, and quality across different sellers and websites before making a purchase. You may find something you like even more, or something that’s a better fit for your budget.
  5. Reach out. Don't be afraid to contact the seller with any questions or concerns you may have before making a purchase. A reliable and trustworthy brand will be responsive and happy to assist you.

Online jewelry shopping can be convenient and fun, and avoiding these common mistakes will keep your experience from turning into a headache later on. By following these tips, you’ll be able to enjoy online shopping and feel confident about your purchases. If you do end up having issues with your jewelry or face sizing problems, Quick Jewelry Repairs can help you resize anything. Our team of experts is here to ensure your jewelry fits perfectly and that you’re comfortable and confident wearing it. Happy shopping!

Notify of

Inline Feedbacks
View all comments